Malaysia Coffee Industry Forecast (2025

Malaysia Coffee Industry Forecast (2025–2030): What to Expect from the Booming Market

The Malaysian coffee industry is brewing up strong growth through 2030, driven by evolving consumer tastes, the rise of café culture, a surge in specialty coffee consumption, and an increasing role in both domestic production and export of unique varieties like Liberica. If you’re in the F&B sector, retail, or just a coffee lover, here’s a detailed forecast of what’s ahead for Malaysia’s coffee scene in terms of market size, consumption, production, and future trends.

Market Revenue Forecast: From RM 4.9 Billion to RM 6.6 Billion by 2030

Yearly Breakdown (Estimated Revenue):

2025: $1.05 billion
2026: $1.11 billion
2027: $1.18 billion
2028: $1.25 billion
2029: $1.33 billion
2030: $1.41 billion

Key Drivers:

Expansion of specialty coffee shops.
Growth in at-home brewing (pods, premium beans)
Tech-driven local café chains (e.g. Zus Coffee)
Youth consumption and lifestyle trends.

Coffee Consumption Forecast: Reaching 140+ Cups Per Person Annually

Coffee consumption in Malaysia is on the rise, with per-capita intake set to grow from 110 cups in 2025 to over 140 cups by 2030.

Estimated Total Consumption:

2025: 13.7 million kg
2030: 18.2 million kgThis growth reflects urbanization, increased café visits, and changing habits among Millennials and Gen Z who are driving demand for cold brew, artisanal coffee, and ready-to-drink (RTD) options.

See also Malaysia’s Coffee Metrics 2025

Domestic Production vs Imports: Malaysia’s Coffee Supply Challenge

Malaysia’s domestic coffee production is limited and shrinking. By 2030, local production may fall below 1,000 tonnes, down from 2,600 tonnes in 2025.

Nearly 97% of Malaysia’s coffee will be imported by 2030, mainly from Indonesia, Vietnam, and Brazil.

Local production—mostly Liberica beans—is increasingly unviable due to low yields, limited farming incentives, and an aging agricultural workforce.

Future Trends Shaping Malaysia’s Coffee Market

Here are five major trends shaping the industry between now and 2030:

Rise of Specialty Coffee and Home Brewing: Single-origin beans, pour-over methods, and premium capsules are redefining how Malaysians brew coffee at home.
Café Chains Go Digital: Local brands like Zus Coffee and Bask Bear are transforming the café experience with mobile apps, loyalty rewards, and delivery partnerships.
RTD Coffee on the Rise: Ready-to-drink (RTD) cold brew, canned lattes, and functional coffee beverages are expanding quickly in supermarkets and convenience stores.
Premiumization & Sustainability: Consumers are demanding traceability, eco-friendly packaging, and fair-trade certifications—especially in urban and affluent markets.
Rural Market Remains Price-Sensitive: Instant coffee will still dominate in rural areas, though growth will be flat or declining. Affordability remains key outside of Tier 1 cities.

Malaysia Coffee Industry Outlook Summary (2025–2030)

Metric	2025	2030 (Projected)
Market Size (USD)	$1.05 billion	$1.41 billion
Coffee Consumed	13.7 million kg	18.2 million kg
Per Capita Cups	~110 cups/year	~140+ cups/year
Local Production	~2,600 tonnes	<1,000 tonnes
Import Dependency	95–97%	97–99%

Which Coffee Segments Will Grow the Fastest?

Segment	Growth Rate (CAGR)	Notes
Specialty cafés	8–10%	Experience-driven, urban youth
RTD coffee	10–12%	Convenience, Gen Z appeal
Home brewing	7–9%	Beans, grinders, capsule machines
Instant coffee	Flat or declining	Mature segment, limited growth

Final Thoughts: Opportunities Ahead

The Malaysian coffee market is evolving rapidly. From tech-integrated cafés to home brewing innovations, there’s plenty of room for entrepreneurs, retailers, and global brands to stake a claim in the coffee economy.

To succeed, focus on:

Unique café experiences and personalization.
E-commerce and direct-to-consumer bean sales.
RTD coffee innovations and localized flavors.
Supply chain resilience for imported beans.